shawnandlacey
Shawnandlacey
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Shawn and Lacey are secret weapons for the success of service providers and small business owners across the globe.
man and women

Hi, We’re Dr. Shawn Dill and Dr. Lacey Book, .

We stand for a world where health and success are known as fundamental truths rather than fundamental pursuits.

We are proud of the service we provide to the world.

We value our time and our expertise and have no problem being paid accordingly for the value we bring to the lives of those we touch.

We believe that there is no one right way to do anything.

We support each other and refuse to create hierarchies within the group. There is no one expert or authority on any subject.

3 Basic Principles To Success

Marketing (with integrity) does not get you new clients. Marketing creates awareness of who you are and what you have to offer the world.

Marketing

Marketing (with integrity) does not get you new clients. Marketing creates awareness of who you are and what you have to offer the world.
As much as systems and process drive a business, for a service provider mindset plays a critical role. You must have a mindset of abundance to effectively serve your community and grow your business.

Mindset

As much as systems and process drive a business, for a service provider mindset plays a critical role. You must have a mindset of abundance to effectively serve your community and grow your business.
Sales is not a bad thing. As much as marketing creates awareness, sales drive the process that opens the door to more people receiving your service. Sales is actually a vital part to you impacting the world.

Sales

Sales is not a bad thing. As much as marketing creates awareness, sales drive the process that opens the door to more people receiving your service. Sales is actually a vital part to you impacting the world.

ARE YOU A SERVICE PROFESSIONAL WHO LOVES WHAT YOU DO BUT STRUGGLES WITH THE BUSINESS ASPECT?

Get our top 3 Black Diamond Club podcasts to grow your service business for free

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  • “As a young entrepreneur, the number of coaches, groups, mentors, content, books etc. can sometimes feel overwhelming when first starting a practice. After searching for many months, I thankfully discovered Black Diamond Club. Being part of BDC...

    Mel Krug, DC
    ,

  • “Over 25 years in practice and having been coached by some of the best, I have learned more business in the BDC than anywhere else. 2 examples: my screening of potential patients has freed up THOUSANDS of dollars each time, meaning, I screen ou...

    Otto Janke
    ,

  • “Joining BDC has been one of the absolute best business decisions I’ve ever made. The constant sales and marketing strategies as well as the regular podcasts and FB lives has been insanely valuable for my businesses, and has helped me shift my ...

    Steve Tullius
    ,

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shawnandlacey

We value our time and our expertise and have no problem being paid accordingly for the value we bring to the lives of those we touch.

SHAWN

LACEY