I use to play a lot of golf.
And every time I played with someone new of course they would ask me:
“What do you do?”
Ah…the dreaded question.
I use to hate that question!
The question truly seems simple enough, but depending on how the other person reacts, it truly can be a round buster…
And you don’t want to mess with my golf game!
So how do you better answer the question “What do you do?” ???
When asked, “What do you do?” the answer is NEVER your profession,
If you answer with your profession, that leaves you open to hear their opinions or worst yet; Misconceptions about what you do.
For example, let’s say you are a Chiropractor. Your golfing buddy might respond:
“Oh wow, maybe you can crack my neck after the next round!”
“Um..yeah..I don’t need a Chiropractor because my back is just fine.”
Answer “What do you do?” with your: Who and Do What Statement
Begin by defining your target market.
- a particular group of consumers at which a product or service is aimed.”schools are a key target market for the apps”
Then define your target market’s urgent needs and compelling desires.
Finally, tell them how you solve that problem. It might sound a little like this…
“You know how middle aged women are often diagnosed with conditions like Fibromyalgia and the like?
Well, that begins the journey of going from one practitioner to the next, trying everything from drugs, to herbs to needles to psychotherapy. This leads them to become more and more frustrated as they spend more and more money looking for a solution that only leads them to more frustration in the end.
What I do is little known procedure called Upper Cervical Specific that works with the unique relationship between the first two bones in the neck and the neurology of the brain stem.”
Then, if you want, tell them about your amazing result and that’s it!
The reason this so great is because it doesn’t leave the door open for anything else other than for them to ask you more about what you do or how you do it.
Plus they already know exactly who your target market is and now the door is open for you to ask them if they know other people like that.
See! That’s not so hard!